A person immerses themselves in a refreshing ice bath, splashing water on their face for an invigorating cold plunge experience. There’s a question we hear all the time: “How often should I be doing this?” The honest answer? More than once. Because contrast therapy — real contrast therapy — isn’t a one-off thrill. It’s a practice. A rhythm. A ritual that builds over time. If you want the buzz, one session will give you that. If you want the benefits? That’s where consistency